• Название:

    Udell Mastering Mobile Learning


  • Размер: 6.7 Мб
  • Формат: PDF
  • или
  • Сообщить о нарушении / Abuse

Установите безопасный браузер



  • Название: Mastering Mobile Learning
  • Автор: Chad Udell

Предпросмотр документа

MASTERING
MOBILE
LEARNING

MASTERING
MOBILE
LEARNING
TIPS AND TECHNIQUES
FOR SUCCESS
Chad Udell
Gary Woodill
EDITORS
Foreword by Tony Bingham

Copyright © 2015 by John Wiley & Sons, Inc. All Rights Reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
www.wiley.com
Cover image: © Glyphish Pro
Cover design: Wiley
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108
of the 1976 United States Copyright Act, without either the prior written permission of
the Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400,
fax 978-646-8600, or on the web at www.copyright.com. Requests to the Publisher for
permission should be addressed to the Permissions Department, John Wiley & Sons, Inc.,
111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online
at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used
their best efforts in preparing this book, they make no representations or warranties
with respect to the accuracy or completeness of the contents of this book and specifically
disclaim any implied warranties of merchantability or fitness for a particular purpose. No
warranty may be created or extended by sales representatives or written sales materials.
The advice and strategies contained herein may not be suitable for your situation. You
should consult with a professional where appropriate. Neither the publisher nor author
shall be liable for any loss of profit or any other commercial damages, including but not
limited to special, incidental, consequential, or other damages. Readers should be aware
that Internet websites offered as citations and/or sources for further information may
have changed or disappeared between the time this was written and when it is read.
For general information about our other products and services, please contact our
Customer Care Department within the United States at (800) 762-2974, outside the
United States at (317) 572-3993 or fax (317) 572-4002.
Wiley also publishes its books in a variety of electronic formats and by print-on-demand.
Some material included with standard print versions of this book may not be included in
e-books or in print-on-demand. If the version of this book that you purchased references
media such as a CD or DVD that was not included in your purchase, you may download
this material at http://booksupport.wiley.com. For more information about Wiley
products, visit www.wiley.com.
Library of Congress Cataloging-in-Publication Data
â•… Mastering mobile learning / editors, Chad Udell, Gary Woodill; foreword by
Tony Bingham.
â•…â•…â•…pages cm
Includes index.
â•…â•… ISBN 978-1-118-88491-1 (hardback); ISBN 978-1-118-88507-9 (pdf);
â•… ISBN 978-1-118-88502-4 (epub)
â•…â•… 1.╇ Employees—Training of—-Computer-assisted instruction.â•… 2.╇ Mobile communication
â•… systems in education.â•… 3.╇ Information technology-—Management.â•… I.╇ Udell, Chad, 1976â•… II.╇ Woodill, Gary.
HF5549.5.T7M357â•…2014
658.3'12402854678—dc23
2014022658
Printed in the United States of America
HB Printing╅ 10╇9╇8╇7╇6╇5╇4╇3╇2╇1

CONTENTS
Forewordâ•…

xi

Tony Bingham

Prefaceâ•…

xv

Introductionâ•…

1

Chad Udell and Gary Woodill

PART 1

UNDERSTANDING MOBILE LEARNINGâ•… 5
1

Enterprise Mobile Learning: A Primer╇ 7

2

The Seven Shifts in Enterprise Learning╇ 15

3

The Disruptive Nature of Mobile Learning╇ 21

4

Why Executives Should Care About Mobile
Learning╇ 31

Gary Woodill and Chad Udell
Gary Woodill
John Feser

John Feser

5

mLearning Is Not e-Learning on a Mobile
Device╇ 35
John Feser

v

vi╛╛╇ Contents

PART 2

STRATEGIC THINKING ABOUT MOBILE
LEARNING╇ 43
6

The Six Ps of Mobile Learning Strategy╇ 45

7

The Business Case for Mobile Learning╇ 59

8

The New “Nomadism” as a Driver of Mobile
Learning╇ 69

Chad Udell
John Feser

Gary Woodill

9

Creating a Mobile Learning Content Strategy╇ 73

10

Seven Easy and Inexpensive Ways to Launch
Mobile Learning╇ 77

Chad Udell

John Feser

11

Building Brand Advocacy Through Mobile Learning╇ 83

12

Developing a Mobile Management Strategy╇ 89

13

Change Management Strategies for Mobile
Learning╇ 101

Scott McCormick and Chad Udell

Gary Woodill and Scott McCormick

Scott McCormick

PART 3

THE VARIETIES OF MOBILE LEARNING
EXPERIENCES╇ 105
14

Categories of Mobile Learning Content╇ 107
Gary Woodill and Chad Udell

15

Unique Affordances of Mobile Learning╇111
Gary Woodill

Contentsâ•…

16

vii

Leveraging Geolocation to Make Your Content
More Relevant╇ 127
Chad Udell

17

Incorporating Multi-Touch and Gestures into
Mobile Learning╇131
Chad Udell

18

Storing Preferences and Inferring Intent in Mobile
Learning Experiences╇ 137
Chad Udell

19

Using a Mobile Camera as a Powerful Learning
Tool╇ 141
Chad Udell

20

Employing Mobile Device Sensors for Enhanced Learning
Experiences╇ 145
Chad Udell

21

Alternative Reality Games as Mobile
Learning╇ 149
John Feser

22

Using Mobile Games for Sales Training and
Assessment╇ 157
Chad Udell

23

Voice and Messaging for Mobile Learning╇ 161

24

Using Mobile Devices as Research Tools╇ 165

25

Performance Support as a Form of Mobile
Learning╇ 171

Chad Udell

Gary Woodill

Gary Woodill

26

Mobile Learning in “Third Spaces”: The Move to
Alternative Workspaces╇ 175
Gary Woodill

27

The Impact of Mobile Learning on Assessment
and Evaluation╇ 179
Gary Woodill and Chad Udell

viii╛╛╇ Contents

PART 4

DESIGN AND DEVELOPMENT PROCESSES
FOR MOBILE LEARNING╇ 185
28

Mysteries, Heuristics, and Algorithms: Design Thinking
for Mobile Learning╇ 187
Gary Woodill

29

Ubiquity and Mobility as Design Considerations
for Mobile Learning╇ 191
Chad Udell

30

Design Considerations in Converting e-Learning
to mLearning╇ 199
Chad Udell

31

The Importance of Curation for Successful Mobile
Experiences╇ 205
Chad Udell

32

Selecting Tools for Mobile Learning Development╇ 209

33

Instructional Design Patterns for Mobile Learning╇ 213

34

Creating Digital Publications for Mobile Learning╇ 223

35

Designing for Multiple Screens in iOS╇ 229

36

Designing for Context╇ 235

37

Using Mobile Devices to Leverage Social Media
for Learning╇ 237

Chad Udell

Gary Woodill
Heather Ford

Daniel Pfeiffer
Chad Udell

Gary Woodill

38

Responsive Design for Multiple Screen
Formats╇ 243
Chad Udell

Contentsâ•…

39

Design Choices for Mobile Learning Management
Systems╇ 251
Gary Woodill

40

Maps 3.0: The New Route to Learning with Social
Geospatial Data╇ 255
Jim Ferolo

41

Using Push Notifications to Make Mobile Learning
More Useful╇ 265
Chad Udell

42

Improving Performance for Mobile Web and
HTML5-Based Apps╇ 269
Daniel Pfeiffer

43

Understanding the Experience API╇ 277

44

Implementing Mobile Learning Metrics╇ 281

Gary Woodill
Chad Udell

PART 5

MANAGING AND DELIVERING MOBILE
LEARNING PROJECTS╇ 285
45

Managing a Mobile Learning Project
Implementation╇ 287
Gary Woodill and Chad Udell

46

Security in a Mobile World╇ 293

47

Education and Training for Mobile Development╇ 295

48

Integrating Mobile Learning with Social Media╇ 297

49

Budgeting for Social and Mobile Learning╇ 305

Chad Udell
Jim Ferolo

Adam Bockler
Gary Woodill

ix

x╛╛╇ Contents
50

Keeping Up with New Developments in Mobile
Learning╇ 311
Gary Woodill

About the Authors╇ 317
About the Contributors╇ 319
About the Association for Talent Development╇ 321
Index╇323

FOREWORD
Tony Bingham

If you’ve ever used your smart phone or mobile device to look
something up, you’ve experienced mobile learning. Mobile
devices are the consummate “just in time” learning tool, and they
are remaking the learning profession.
I gave my first speech on mobile learning at the 2011 ASTD
International Conference & Exposition. The topic of mobile
learning was beginning to resonate in the training and development field as the proliferation of smart phones and the emergence of tablets caused all of us to realize the power these devices
had for learning. ASTD has published three research reports on
the topic since then, and a recurring theme in those reports is that
organizations know mobile learning is an important component
of a comprehensive learning strategy, but many either don’t know
where to start or don’t believe they have the resources necessary
to create and sustain a mobile learning strategy.
That is why I am so pleased that Chad Udell and Gary Woodill
have collaborated to make this book, Mastering Mobile Learning:
Tips and Techniques for Success, possible. In these pages, you will
find great information not only on how to get started, but why to
start—now.
Mobile learning isn’t a fad. Smart phone sales continue to
soar, and the reason is that people want their mobile phones for
more than phone calls. A March 2013 report from IDC states:
Driving volumes forward will be an increasing emphasis on smart
phones, further penetration into emerging markets, and ongoing
replacements on a worldwide basis. Looking ahead to 2017, IDC
believes that total mobile phone shipments will reach 2,281.4 million units worldwide . . .

xi

xii╛╛╇ foreword
“The worldwide mobile phone market is poised for slow and
certain growth, but the profile of the market is changing,” says
Ramon Llamas, research manager with IDC’s Mobile Phones team.
“Voice connectivity has always been the cornerstone of mobile
telephony, but the proliferation of 3G and 4G takes the experience into data transmission and consumption. Consequently, we
expect 3G mobile phones to make up a growing majority share of
the overall market, while 4G mobile phones grow at a faster rate
than the overall market.”
In some countries, people have mobile phones, but not computers. Students in school today—the future workforce—use
smart phones to access and share information every day. Mobile
technology is transforming homework. A colleague recently told
me that her high school student used Apple’s Siri and YouTube
videos accessed via his smart phone to complete a research paper.
Do you think when he and his peers get into the workplace that
they’ll expect to have relevant learning content delivered to their
mobile devices? Of course they will.
It is time for the learning profession to dive in, and Chad and
Gary are pointing the way.
The book is laid out in five parts and provides the most comprehensive guidance on mobile learning adoption and implementation that I’ve seen. Chad and Gary have enlisted experts to
help create this book, and you will benefit from their thoughtful
contributions. From the honest assessment of what mobile learning is—and as importantly, what it is NOT (spoiler alert: it is not
e-learning on a mobile device) in Part 1, to the last section, which
provides an excellent assessment on one of the most-reported barriers of mobile learning adoption—how to keep up with the new
developments in the space—Chad and Gary provide a roadmap
that is useful for every learning professional.
One of my favorite sections is Part 2, “Strategic Thinking About
Mobile Learning.” Included are two chapters that both address
the business case and the business drivers for mobile learning.
Learning and development efforts achieve their best results when
they are aligned with business goals and objectives. Understanding
the business case for mobile learning—and being able to effectively
advocate for its adoption—is a critical component in achieving
more mlearning penetration in more organizations.

 foreword╅

xiii

Mobile technology is changing the world and our experience
of it. From an organizational perspective, mobile learning allows
for a spectrum of possibilities that were not present before, and
they continue to evolve. You, as learning professionals, impact
organizations in ways other functional areas cannot, because you
develop the talents of the people who do the work to achieve business goals. It makes sense that you should use the most effective
tools and resources you can to do your best work. Mobile is one of
those tools. Chad and Gary’s book shows you how.

PREFACE

This book is a true collaborative effort on the part of many people at Float Mobile Learning. It is based on almost five years of
blog posts, whitepapers, presentations, webinars, and newsletters
from several members of the Float team, all on the topic of mobile
learning. This aggregation of blog posts and other materials has
been curated, merged, edited, extended, and updated to produce the chapters of this book. The book is for people wanting
to learn more about the process of strategizing, designing, and
implementing the emerging set of mobile learning technologies
and the content and experiences that they make possible. The
sequence of chapters in the book roughly follows a roadmap that
we have developed for clients that outlines the entire process of
implementing mobile learning, from initial stages of vision and
planning, to choices about infrastructure, the design of content,
and the management of the implementation of mobile learning
systems.
One of the messages we want to relay is that, while mobile
learning is doable, it is not simply a matter of using a mobile device
to send training content to employees. It is more complicated
than that, for many reasons. While it is new and still constantly
changing, mobile learning is already happening and producing
real benefits for those who have the vision and skills to carry it
out. The material in this book is designed to make you better
equipped to design and build mobile learning solutions in enterprise environments. After reading this book, we hope that you
will appreciate the thought and planning that need to go into
any mobile learning project and be able to master mobile learning yourself.
We want to thank many people for their contributions to this
volume, starting with all the authors. As well, this project was
only possible with the material support and encouragement of

xv

xvi╛╛╇ Preface
Tom Marchal, president and CEO of Float Mobile Learning, and
John Feser, COO of Float Mobile Learning. Thank you, Tom
and John. Because of them, Float has a community of support
in term