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  • Название: Perfect Presentations - How You Can Master the Art of Successful Presenting
  • Автор: Time to Market, Andrew Ivey

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Perfect Presentations 
How You Can Master the Art of Successful Presenting 
Time to Market, Andrew Ivey 

Download free books at 

Andrew Ivey

Perfect Presentations
How You Can Master the Art of Successful Presenting

2

Perfect Presentations: How You Can Master the Art of Successful Presenting
© 2010 Andrew Ivey & Ventus Publishing ApS
ISBN 978-87-7681-614-8

3

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Contents

Contents


About the Author

6



Introduction

7

1.

Ten Questions You Need to Ask Before Your Next Presentation

8

2.

Understand Your Audience’s Sacrifice

11

3.

Master an Attentive Audience

13

4.

Master Your Presentation Mission

15

5.

Master Your Presentation Objectives

16

6.

Set Your Presentation Points

18

7.

Know Your Audience

22

8.

Use Titles for Your Presentation

24

9.

Use a Theme to Your Presentation

25

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Are you about to graduate as an engineer or geoscientist? Or have you already graduated?
If so, there may be an exciting future for you with A.P. Moller - Maersk.

www.maersk.com/mitas

4

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Contents

10.

Master the Introduction to Your Presentation

27

11.

Organise Your Presentation for Success

28

12.

Build Better Content for a Masterful Presentation

30

13.

Master PowerPointTM

32

14.

Master Presentation Rehearsal

35

15.

Question and Answer Sessions and How to Master Them

37

16.

How to Engage Your Audience

39

17.

Presentation Style Easily Mastered

41

18.

How You Can Master Rhetorical Devices

42

19.

Master the Point, Turn and Talk Presenting Technique

45

20.

Presentation Anxiety: Mastered

47

21.

Masterful Presentation Time

49

Please click the advert

what‘s missing in this equation?

You could be one of our future talents

MAERSK INTERNATIONAL TECHNOLOGY & SCIENCE PROGRAMME
Are you about to graduate as an engineer or geoscientist? Or have you already graduated?
If so, there may be an exciting future for you with A.P. Moller - Maersk.

www.maersk.com/mitas

5

Perfect Presentations: How You Can
Master the Art of Successful Presenting

About the Author

About the Author
Andrew Ivey is the Principal Trainer at the presentation skills and public speaking training business, Time
to Market. The training team at Time to Market runs single and two day presentation skills courses and
one to one coaching sessions throughout the United Kingdom and Ireland. Courses and coaching sessions
are designed to bring out the public speaking talent in everyone, beginners and advanced presenters.
Before he established Time to Market nearly ten years ago as a presentation training enterprise, his work
experience involved considerable worldwide public speaking at industry events in the maritime,
communications and building products industries.

6

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Introduction

Introduction
No one ever said that mastering the art of presentation was easy. That’s true.
Others have said good presenters are natural presenters. That’s not true.
A simple aim for this short guide to mastering the art of presentation is to prove this point. Everyone can
present with flair, style and success. Everyone can be effective. Yes, it requires an understanding of good
presenting practice and some adherence to guidelines…although these are not rigid rules. Good presenting
will come more naturally to you with time and experience. It will certainly appear effortless to the
uninitiated. But, you will know better. You will know that masterful presentations are professional
presentations, planned and delivered to suit your purpose, your audience’s needs and their timings.
In twenty chapters this book reveals the fundamentals of good presenting practice. It highlights the major
guidelines followed by successful presenters. And it offers ideas that you can follow to make your
presentations more masterful. A bonus chapter, time keeping, details tips and techniques to keep you in
charge of the one resource that waits for no-one…time.
Using sets of top tips and ideas, lists of things to do and examples we show you the simple things that you
can do to get the most from your next presentation.
Good luck!

7

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Ten Questions You Need to Ask Before Your Next Presentation

1. Ten Questions You Need to Ask Before Your
Next Presentation
Being asked to give a public presentation is gratifying and frightening. The gratification is natural since
you can assume your innate talents have been noted, your expertise acknowledged and your humility
respected! How rare is that? The feeling of fright is also entirely natural–caused mainly by the uncertainty
and the unknown. But you can overcome a fear of public speaking. Indeed it is typically tackled by solid
preparation and planning which are the essential attributes for effective presentations.
But put aside these natural human emotions, gratification and fear because there is an immediate set of
priorities for your attention.
Don’t accept an invitation to give a presentation immediately. Now this might seem an unrealistic
expectation when faced with the fiery South West Regional VP for Distribution but if it's the conference
planner from the Distribution Association there’s no problem. They will understand. And if it is the fiery
VP, it's worthwhile to emphasise the professionalism with which you approach presentations at this stage.
He or she will recognise that.
Your move to not accept a presentation engagement immediately is not shyness. No, you have to find
out more. And finding out more at this stage is very important for your later presentation planning and
preparation.
Before you accept an invitation to make a presentation you need answers to these ten questions:
1. Who wants you to speak and which organisation do they represent? There is every chance that the
person asking you to present is known to you. But equally they might have contacted you through
a third party or via a contact in your LinkedIn network for example. In that case it makes sense to
put the contact into context and establish who they work for, whether they are independent or who
they represent.
2. What are their contact details? Even if you know the person who invites you to make a
presentation it's a good idea to confirm the best contact details. Check whether their cellphone has
changed or whether email is preferred. And if the presentation organiser is not known to you then
it is absolutely essential that you establish contact arrangements–which are, of course, reciprocal.
3. What is the planned event? It's vital to establish what event is being planned. Is it a sales
conference or an annual Association meeting? Is it a meeting of technical partners or a product
launch? Knowing some simple details of the event allows you to prepare. For example, if you are
asked to speak at an Association's annual meeting you should establish the Association by name
and its primary function. It could be a Trade Association or a charity. Knowing these details
allows you to picture your potential audience and your likely participation.

8

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Ten Questions You Need to Ask Before Your Next Presentation

4. When and where is the planned event? Distance is not dead. Knowing when and where the event
is due to occur must be identified right away. If the event is local that might make it easier to
participate. Alternatively if the event involves significant travel it might be possible to combine
your participation with some other activity. Some knowledge of when the event is planned for will
also provide some clues. If the event is next week then you can be assured that more than one
speaker has dropped out and you are being asked out of necessity. It does happen, unfortunately.
Typically presentation planners work to timescales of several months when planning key events.
5. How many speakers will be involved? It's a rarity for any speaker to be the sole presenter on the
podium. In most instances you will share the platform with several speakers with a budgeted time
allowance of some 30 minutes. Perhaps longer. Knowing how many speakers are involved gives
you an indication of the event's importance, its profile within its industry and its potential
attendance. And as a tip, once you have established how many speakers are involved you have the
means to explore their details at a later time.
6. What is the theme of the event? It's not unusual for event planners to use a theme with which to
identify their event. Using a theme such as, Being Best, allows a range of speakers to explore all
the essential attributes of customer care, quality management, production quality or people
management. It provides a framework for each speaker and importantly, allows each speaker to
interact sub-consciously with the rest of the platform. Knowing the theme at this stage is essential
for your preparation. And if there is no clear theme you should aim to get this on the presentation
planner's agenda later.
7. What sort of presentation is expected from you? This might be a purely mechanical question, but
you have to ask it. For instance there might be an expectation that you will make a presentation
and then answer questions later. Or, you might be expected to sit on a speaker panel, make a
presentation in turn and then have questions asked collectively of the panel later. Different
formats require different preparation and you should understand the event requirements early on.
8. Why are you being asked to present? You should take care with this question. If the event is
planned for next week you might already suspect the answer! But there is a serious point to be
made. If you are being asked to present because you are a respected expert in your field then it's
very likely that your presentation subject is going to be crafted along the same lines. Alternatively,
if you are asked to present because of your work in a particular organisation then it's natural to
consider citing relevant organisation case studies and references when you move on with
presentation planning.

9

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Ten Questions You Need to Ask Before Your Next Presentation

9. What visual elements can be supported and will the event be broadcast? You take it for granted
that every event supports multimedia content. But if you are asked to speak before or after lunch
then the visual dimension of your talk will be very different to a standard podium presentation.
You must pick up this point later with the event planner. It's not unusual for the media to be
involved with larger scale events. Knowledge about media involvement at this stage is important
since a late surprise might prove a problem. If the media is to be involved then you should ensure
that your marketing or PR team is aware of their involvement which could be mutually productive.
10. Can I call you back to confirm? This is not as hard as it sounds. You will need to check your
schedule. Or you might need to check with your partner. Alternatively you might want to see
whether anything else in the schedule is moveable to accommodate this event. On the basis of the
answers that you have already received this invitation might be a case of..."drop everything and
attend," or an instance of..."try to squeeze it in if possible." Once you have agreed a timeline in
which to call back the planner you must call them back. It's sensible. You will need their active
support and involvement later.
So you have ten easy questions to ask before you agree to give that presentation. In essence they are the
first steps you need to take to master that presentation. By asking them you acquire much of the useful
information that will subsequently guide your presentation planning process. And by planning effectively
you ensure that you present effectively without a fear of public speaking. Now, should you accept that
invitation or not?

Please click the advert

what‘s missing in this equation?

You could be one of our future talents

MAERSK INTERNATIONAL TECHNOLOGY & SCIENCE PROGRAMME
Are you about to graduate as an engineer or geoscientist? Or have you already graduated?
If so, there may be an exciting future for you with A.P. Moller - Maersk.

www.maersk.com/mitas

10

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Understand Your Audience’s Sacrifice

2. Understand Your Audience’s Sacrifice
Show me a conference auditorium and I will show you a presenter mouthing their misfortune at presenting
to their audience. Ingratitude aside, they should consider their audience’s experience. Their presentation
audience has to undergo an entirely unnatural experience–and many of them might prefer to be
somewhere else!
Natural conversationalists are everywhere. And your audience is definitely made up of talkers. You only
have to listen to them before the speakers start to realise that. Yes, there are some of us who are better at
the art of conversation than others. Some are more talkative and some are more reticent. But apart from
these small differences you are united in your understanding of the rules of the conversation. These are:


Conversations are held in small groups–probably no more than 6 people.



Only one person speaks at a time.



Interruptions are rude.



Pauses are very, very short–or non-existent.



Long pauses can be rude. If there is a slight pause then someone else takes their turn at speaking.



"Umms" and "Errs" indicate that you want to keep your turn–you are just thinking about your
next word.



If you repeat something your fellow conversationalists worry about your well being!

In the main, these are the simple rules of conversation. And you all understand them. Everyone takes their
turn before passing on the baton of conversation. Conversational bores are people who either do not know
these rules or will not abide by them. The classic bore is someone who always interrupts or never passes
on the conversation.
But when you sit in an audience and listen to a presentation these rules don’t count. It is not a
conversational bore who is holding forth–it's you, the presenter. Natural rules of speaker engagement are
suspended for the duration of the presentation. Instead your audience has to follow a separate set of
contrary rules. The rules of presentation:


Presentations are made to large groups–often total strangers.



Only one person speaks at a time–for quite a long time.



Interruptions might be signaled–but most audiences don’t interrupt.

11

Perfect Presentations: How You Can
Master the Art of Successful Presenting

Understand Your Audience’s Sacrifice



Short pauses, medium pauses and lengthy pauses are standard practice–they don't signal it is
someone else’s turn to speak.



"Umms" and "Errs" still indicate that the speaker is going to keep going regardless.



Repetition is standard practice–you expect it as an audience.

The standard rules of conversation are suspended in your presentation. New rules apply and your audience
knows them.
But your audience also has to put up with a whole set of unnatural physical expectations. These are:


Sit still for upwards of 30 minutes–and sometimes longer.



Keep quiet for upwards of 30 minutes–unless asked to say or do something…by you.



Sit in the dark as a speaker clicks through their series of PowerPoint TM slides. The human race is
engineered to either sleep or party when the lights go down–turning down the lights signals
something in the brain and attention spans decrease.



Be attentive, focused and listen for a long period of time–this is very hard work. Most speakers
should try listening now and again. It takes considerable effort.

The very least that you, as a speaker, can do is acknowledge your audience’s predicament. Instead of
becoming uptight with speaker nerves, your concerns should be for your audience. It is they who are
clearly the most uncomfortable in any presentation.
Your aim as a speaker must be to minimise their discomfort. Your presentations must be clearly structured,
signposted and themed for a listening audience. You should cut down on the ever present information
overload of a PowerPointTM slide deck. You should build engagement and participation with strong and
focused eye contact, rhetorical techniques and reasoned argument. You should use your voice, signaling
with tone and volume. You should aim for simplicity of sentence structure, composition and length. The
shorter the better.
Audiences become best involved through their applause, their laughter and their response to a call for
action–even a call for a show of hands can be welcome.
So, instead of concentrating on your own speaker nerves,